In general terms, Ethereum is one of the most complete solution with an active community for the support and development of blockchain technology. Many tested and successful projects are already available.
A decentralized platform that manages smart contracts: applications that work exactly as scheduled without any possibility of downtime, censorship, fraud or third-party interference. This guarantees transparency for users.
This allows developers to create markets, store records of debts or promises, move funds according to long-standing instructions (such as a will or a futures contract) and many other things that have not yet been invented, all without the risk of an intermediary or counterpart.
We know that we will now find in Ethereum some very useful components for developing the OpenJam project.
Moreover, the Ethereum community has the largest number of investors who may be interested in our project. Ether is finally a solid, durable and stable crypto-asset referent.
Another important point for the deployment of our business model is that by using Ethereum, we could create a contract that would hold a contributor's money until a given date or goal should be met. Depending on the results, the funds will either be returned to the project owners or safely returned to the contributors. It's a hypothesis we're investigating.
Finally, as already indicated, we believe that the future is in developments that integrate several technical solutions based on needs.